BUS 508 WK 3 Assignment 1 – Corporate Responsibility and Marketing
Strategies
BUS
508 WK 3 Assignment 1 – Corporate Responsibility and Marketing Strategies
Use the
Internet to research the Apple Corporation, its current position and reputation
regarding ethical and social responsibility, and the strategies that it
currently employs to market its products.
Write
a six to eight (6-8) page paper in which you:
Examine
Apple’s current position on the company’s ethical and social responsibilities,
and determine whether or not the company has met these responsibilities.
Provide two (2) examples that support your position.
Determine
the impact that the publication of ethics and social responsibilities
violations made by Apple’s suppliers has had on Apple’s reputation. Support
your response with examples of the impact in question.
Suggest
two (2) methods that Apple can utilize to ensure that its suppliers adhere to
wage and benefits standards going forward. Justify your response.
Determine
whether or not you believe that Apple’s customers would be willing to pay more
for its products if Apple had to increase selling prices in order to provide
better wages and benefits for suppliers’ workers. Provide a rationale for your
position.
Analyze
Apple’s current overall marketing strategy. Recommend two (2) actions that
Apple can take in order to improve its competitive advantage in the global
marketplace. Support your response with examples of instances where your
recommendations yielded the desired results.
Use at
least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an
academic resource.
No comments:
Post a Comment